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Recommend reading from WOCCU presentation

Everthing the’ve told you about Marketing is Wrong by Ron Shevlin

Everything is Mescellaneous – The Power of the New Digital Disorder by David Weinberger

Acedia and me by Kathleen Norris

Man’s Search for Meaning by Viktor E. Frankl

Made to Stick by Chip and Dan Heath

Green Inc. by Wade Rowland

The Art of Project Management by Scott Berkun

The Brand Gap by Marty Neumeier

Stewardship by Peter Block

Tattoos – the ultimate proof of a successful brand by Denise Wymore

Beyond Buzz by Lois Kelly

Word of Mouth Marketing by Andy Sernovitz

Getting Things Done by David Allen

Warriors Workers Whiners and Weasels by Tim O’Leary

Wikinomics by Don Tapscott and Anthony D. Williams

Leadership by Peter Koestenbaum

End of reading list

Every Man Dies Alone by Hans Fallada

This is probably the one of the best, if not the best book I have ever read. It speaks of who we are as humans in conditions that are truly evil. You always wonder who you would be like in the cast of characters. If you read one book this year, this is it.

Robert the Bruce (the Steps to the Empty Throne) by Nigel Tranter

The first in a trilogy written in 1969.

– After reading 2/3’s of this book I gave up. The plot was minimal, the writing was pretty good but the characters, more and more were introduced. You needed a small encyclopedia just to keep them referenced. When the Comyn clan was introduced that was it. The plot disappeared in the myriad of names. Sorry Nigel but I have to move on.

Almost Friends by Phillip Gulley

Written by a Quaker minister.

The Shia Revival by Vali Nasr

For anyone that has an interest in the Middle East this is required reading. Most of us in the West are absolutely blind when it comes to any history of the Arab world and this book bring the Shia / Sunni information into perspective. You cannot understand what is happening there until you begin to understand what has and is continuing to happen with Islam today.

The No Asshole Rule by Robert Sutton

197 page book that you can read in a long evening. Some interesting points. He really talks about a lot of dyfunctional activities in the typical workplace. He has a blog which is active and gives you an idea of where he is coming from.

The Law of Dream by Peter Behrens
Great fiction by a Canadian about the Irish family and one young person who left to come to North Amercia. This has a very refreshing style to it. This would make a wonderful movie.

Everything is Miscellaneous – The power of the new digital disorder by David Weinberger, coauthor of The Cluetrain Manifesto

This book should be required reading for anyone who used the internet. He speaks about a 3rd order and how we should be getting our heads around the way the digital world stores data. Forget the Dewey decimal system, the tree structure and the physical limitations of print and paper. They have their place but we need to view information in a different fashion if we are to garner some advantages to information that were never possible before.

The Perfect Thing – How the iPod Shuffles Commerce, Culture and Coolness by Steven Levy

A very easy read. His big point is the action of shuffling and how it has changed the way we hear music and pushes changes in the music industry. Has some interesting stories and behind the scenes happenings about the iPod. There is nothing technical about this book, it is more about the people and ideas behind the device. Interesting that yesterday on CNN he was being interviewed about the iPhone. The interview started off with someone trying to steal the TV persons microphone. We may not know what an iPhone looks like but we do know what an iPod looks like.

The Road by Cormac McCarthy

This is a very eerie book, haunting in its presentation and story. This is a book you could discuss at length with anyone else who has read it. It brings up imagery and ideas that you never wanted to think about but sat there in your brain anyway. My advice – don’t even start to read this book, you won’t put it down until you get to page 241, the last page.

4 Comments leave one →
  1. tinfoiling permalink*
    September 1, 2007 5:03 pm
  2. January 4, 2008 5:48 pm


    I’m currently reading The Kite Runner. WOW! They’ve made it into a major motion picture (which means they will likely butcher it) but I highly recommend the book.
    LOVED The Amazing Adventures of Kavalier & Clay.


  3. January 11, 2008 5:45 pm

    I just finished The Road. Unbelievable. I finished it on the plane home, and had to choke back tears and keep from openly sobbing.

  4. June 9, 2009 8:26 pm

    I loved The Road. It is one of the few novels that I continued to mull over in my mind, even weeks after finishing it. Every aspect of the book, including the stark style of writing and minimal punctuation, reinforces the tone. Amazing.

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