Yesterday we let Kelly the videocam girl loose on all the staff in the building. We needed to have a trial run of the camcorder as well as some experience on downloading the scenes and putting something together. It went exceptionally well. The quick interviews, the great responses, and the ease of putting it all together was a surprise. Even if it isn’t that professional it gets the message out very quickly of just who this credit union is from the employees side. Tomorrow we will be doing the same thing from the member’s side.
Doing this puts any business in a very interesting position. The tools to show who exactly you are, what exactly you do and who is involved in your business are available to anyone that wants to use them. The cost is nothing. The outreach is global. This internet that we all seem to be more and more part of is bringing new ideas, new ways of doing things into our homes and work places. When one is able to read comments, blogs and twitters of individuals in geographic locations that you can only dream of visiting it still creates in me a sense of awe and amazement.
So what is stopping individuals and credit unions from capturing and using these various means? I have updated my business formula as to why some don’t use social media, so here is is:
Ignorance + Fear = Control
Those that are hesitant seem to lack the ability to give up this control function that has become so prevalent. They do not understand transparency. They are afraid of it. If they can’t control it they can’t see what it would benefit them. The saddest part is that they don’t realize that the world as they know it changed on them and those old rules don’t work to any great extent any longer.
My circle of associates and friends would be so much less by holding back. How would I have heard “On a Freezing Chicago Street” by Margot and the Nuclear So and So’s if Matt hadn’t twittered about Margot and iTunes hadn’t been invented to be able to buy it? Everyone has these internet events that occur again and again. They are in a sense that small human part of us that we get to share.
Our first YouTube posting was really about us stepping out to share a small story. Our blog is up and running. It’s scary but you know it feel’s pretty good. Shari is right. Happy International Credit Union Day everyone!