Most of the time advertising is irksome. I mean it just gets into your face, into your head, into your space just when you want nothing to be there. Could some company ever try to sell you something exactly when you need/want it?
Then there are some companies that when you see their name you look further and want to see what they are saying. Three come to mind – Volkswagen, Apple and Audi. Volkswagen because they had one of the best print ads ever (remember all that white space, a logo and the bug?). Apple because well I’ve had an Apple computer since 1979 and they are just neat and work the way you want (even when it was a CLI). Then there is Audi (What is with German cars anyway?). This morning the Globe and Mail had an insert, a large fold out in black, very little print and their new sports model. All I can remember is 425 horsepower 8 cylinder and a picture of the car. That was more than enough.
Simplicity seems to be the key. A focused message. Nothing busy. It works for me. And that is why I don’t have TV, just can’t stand the commercials. They are like a ball bearing rolling around in my brain.