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A very different book for right brainers

June 5, 2007

One of the most interesting books I have read in a long time is Daniel Pink’s – A Whole New Mind, moving from the Information Age to the Conceptual Age. In it he states that up to now the left-brainers, the MBA types, were what society had and needed. In the future the right-brainers will be needed. He speaks about this in a very easy to read setting. He then goes on to say that there are six essential aptitudes on which professional success and personal fulfillment now depend. They are Design, Story, Symphony, Empathy, Play and Meaning.
Each of these aptitudes are explored in separate chapters. And each of them resonate strongly with some well thought out and extremely satisfying writing. He explores those areas that have up to now been tidbits of ones thinking. You knew ‘Story’ was important but Pink puts it in the terms you hadn’t completely thought of. ‘Meaning’ was discussed in light of Victor Frankl’s – Man’s Search for Meaning. (Everyone has read this right?) A Whole New Mind is a very positive book and you will come away with huge and various ideas to move your mind around. This book is dangerous. For example when he discussed design, it is stated that whatever the design, it is giving the world something it didn’t know it was missing. Thank you Daniel, that makes perfect sense and gives you something to chew on next time you step up to the plate thinking you might know something about design. He even gets into labyrinths.
Before you begin to have a long discussion with any left-brained type read this book. You’ll find so much more to what makes us human than just counting beans and widgets.

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One Comment leave one →
  1. June 6, 2007 6:47 am

    Thanks for the kind words about A WHOLE NEW MIND. Much appreciated.
    Cheers,
    Dan Pink

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