Well I finally attended SXSW and it was everything I imagined, some more so than others. There were disappointments but it wasn’t with the venue or what was being offered. There were speakers that one expected some sort of intelligent discussion or debate about a subject and it was apparent that wasn’t to be. There is a group here and it is worth pointing out that they are a minority who are chasing money. They are looking for the next big Twitter or piece of hardware that they have developed or are developing or are cash investors. You hear the money subject a number of times but that isn’t what SXSW is about. There is a world connected by the internet and a lot of it is here.
When you get away from the main floor of the convention centre you realize all the world is not made up of billionaires or wannabes. There were some pretty passionate presentations that cover so many topics. It was like sitting in front of a TV and trying to decide which of 300 channels to pick. One definitely has to scour the list of presenters to get the best picks or you will miss out. The places are all alive with a constant hum of people moving about and talking about everything.
What did I like best about SXSW? The huge variety of subject matter, it really was incredible. You could only touch a small percentage of it. There were people here who by themselves would be the solo drawing card keynote speaker at any conference. There were a huge number of tech companies sponsoring just about everything. It took a few days to get used to the vastness of what was going on but when you did get a better picture, as always, it was time to go.
My sidekicks in this adventure were Tim McAlpine and Matt Davis. They added to the experience at every moment. It wouldn’t have been as good without them. I wouldn’t do anything much different the next time I came. More preparation in choosing the subject matter for sure and hopefully a hotel room closer to downtown. If you enjoy technology, music and food there is no place like it.