How do you sponsor a blogging event?

Once again the credit union is part of the group of sponsors for Northern Voice 2008, Vancouver’s best blogging conference. We got involved 4 years ago and every year it is a challenge. How do you present your message to a group of bloggers? These aren’t the beginners, they are what blogging is all about. Lots of attendees rank below the 50,000 Technorati level. An extremely intelligent and intriguing group of people.
This is what we end up doing -we commission a poster, craft a bunch of buttons, give away a couple of these posters (they get to be hot items) and give someone a free registration to the event. This year we are also giving away two hockey tickets (Canucks – Detroit game this Saturday night) at Thursday’s dinner. After that you just attend and enjoy.

Attending creates so many ideas that it leaves you drained after two days. The event always is about the people. Whoever shows up makes it what it has become, a blogging event that is about the person and the idea.

This year Basco5 asked for input as he was designing the poster. There were some great comments on Flickr and by the end of the 4th draft there was more than enough feedback to arrive at a finished product. Interesting that some of the ideas for design are coming from some attendees. See what social media leads to.

This year we understand Vancity is also a banner sponsor. This is great. The largest CU in Canada along with one of the smallest participating in a blogging conference. I remember telling some people in the CU system the first year we were a sponsor. They thought we were crazy. Yup that’s the credit union I work for — real crazy.

Author: tinfoiling

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