William asked me to expand in this blog on an entry he made May 2 with Robbie Wright and I commenting.
We should not view the competition as other FI’s but as ourselves lacking the development of a website as a relationship deepening tool.
- Maybe it isn’t only the website but the products that could be an integral part of the website. This is important in the DIY process.
- This is constant (because nothing will stand still on the web) as we leap frog to better technologies. That is the development domain we now live in.
- This pushes us to a re-invention of product and service needs in attempt to marry relationship and technologies. It needs to be a virtual human touch or virtual human experience (VHE).
- Can we create these products and services? YES, but only if we are constantly vigilant to keep tech development along with a VHE. Without this we become a common process, a commodity.
- New products by the nature of being new will create a uniqueness which can be identified as personal (who else is using this?)
Advantage us, the credit unions!
Just by our nature and history we have a sound base on which to build. Our brick and mortar can only serve to enhance, in the member’s mind, our personal and ongoing relationship as it comes to product and service. These are the elements to clone in the VHE. As William pointed out and Robbie commented, e-tail experiences are to be as entertaining and amusing as personal experiences.
Products need to be built from the person out.
- DIY (customization). If a product has 12 variables to choose from, then the number of possible ways the product could be ‘developed’ or seen would be a factor of 12 = 78. With enough variables the end results could be close to unique for every member.
Incorporating the Products/Services into personal networks.
This is really new ground and will take some ingenuity on our part. Services that would be appreciated when viewed by others i.e. text messaging and would happen outside the realm of the branch could be one objective. Something that would touch that member in their own world which could be shared through common experience or through a shared virtual site would link to others to create dialogue and discussion. When we arrive here (The Wisdom of Crowds) the innovation and creation will take shape.
All this time the individual person keeps their products and services shaped their way (DIY).
Is this possible? Yes.
Where has it happened? If you have read this far you have some idea.
Where could this begin in earnest? Like minded CUs sharing these sentiments and discussion in a non-political atmosphere.
Well William I hope I have expanded enough. I think the time is coming when like minds need to discuss this around a personal event, like lunch.