What seems to be happening with our knowledge

The book Everything is Miscellaneous by David Weinberger is terribly intriguing. He states that our knowledge of the world has assumed the shape of a tree because that knowledge has been shackled to the physical. He repeats this notion numerous times in cataloguing information onto atoms. [putting the catalogue on index cards] With information being digitized, which allows us to go beyond the physical means, the shape of our knowledge is changing. Note he doesn’t say our knowledge is changing, just the shape of it.

There seems to be a pre-occupation with the notion of singleness [each-only-one-what] when dealing with knowledge in tree shapes. He gives us the following embedded assumptions that are so deep in our tradition of thought that they look like common sense.

  1. A well-constructed tree gives each thing a place. If too many items haven’t a place our miscellaenous category begins.
  2. Each thing gets only one place. Listing something more than once is confusing. Where should it go?
  3. No one category should be too big or small. This really points to an inadequacy in the method, not the knowledge.
  4. It should be obvious what the defning principle of each category is. Exactness, precision.

So where does that leave us? We are still trying to bridge the old model of viewing information with the attempt of trying new ways. We continue to grasp our “belief in the efficiency of rationality“. When one uses the word belief in these terms it becomes dogma and whoa to those who don’t follow that dogma. Dogmas with data are dangerous.

Some new ways – wikis, metadata, tags, facetted classification systems. We need to begin to use these new tools in our look for answers when faced with the magnitude of information we see daily. It’s hard to grasp sometimes and move away from paper and atoms. Paper has its place but when you can choose to store, sort and read it digitally vs the older way which really is the easiest?

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Mitch Joel from Twist Image presented Social Media Marketing and Web 2.0 today.

It started at 8:00 am and went to a little before 5:00 pm. It was a long day but it only seemed like a few hours. If you have never heard or seen Mitch Joel do yourself a favour and don’t miss him. This person has a passion with a capital ‘P’. He explains, teaches, provokes and doesn’t always agree with the audience but that passion shows every single minute. He is punctual and that again is with a capital ‘P’.
Of course the overhead wasn’t working at the beginning but we all received a bound handout of the 281 page presentation. These were not your typical PowerPoint bullet point ‘Captains of Industry’ presentation pages. And so we started without the tech apparatus and you didn’t feel you were missing anything. This presentation had a lot of punch with liberal use of the net and videos. He punctuated the necessary emphasis with choice language. If there was an easy way to make a point Mitch found it. When you came away you knew you had something to chew on for a long time. You can see the course outline at IAB Canada here.
What made this presentation different than the plethora of tech courses always offered? You always felt he was talking directly to you. Even if what he was presenting was already known, he made it feel ‘new’. We could have spent another day just in discussion about all that was presented. So when does the level two course on Social Media Marketing take place? We will all be back. And like you said Mitch, this is just the beginning.

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