This is an excellent post that discusses our error in calling these large platforms walled gardens. They are anything but a garden. It is well worth the read. Joan Westenberg is an excellent writer.
Some excerpts:
“Direct distribution was the next casualty, as platforms and algorithms increasingly hide and punish the sharing of hyperlinks”
“Personal websites matter – now, more than ever – because we can see, clearly, with our own eyes, what happens when a handful of companies control and own the medium and the message.”
https://www.joanwestenberg.com/why-personal-websites-matter-more-than-ever/
Tinfoiling 