Yesterday I was able to participate along with Morris Partee, Trey Reeme, Robbie Wright and Fred Brown on the CUWaterCooler internet radio show. The one and only problem was it was too short! We just seemed to get going and time ran out. We had some interesting discussions surrounding a variety of topics. Hit the site to hear the session. Congratulations to Matt Davis for starting the project. It is a winner!
Yesterday I was out and about and purchased a gift for the staff. This last year, 2009, has been a little stressful with the economic conditions and redefining some of our jobs. We’ve worked pretty hard, have met or exceeded our targets and are all looking forward to next Saturday’s Christmas party down at the Granville Island Hotel. So what can you do for staff that never seem to take their coffee breaks and are always giving 110%? Buy them a deluxe Royal Professional Saeco Espresso/Cappuccino machine. So far today everyone has had at least one very enjoyable cup. The downside in this is Starbuck’s, they won’t be seeing us very often. And someone said it would be really nice to be able to offer our members a fresh Cappuccino when we are sitting down discussing something with them. That is exactly what I mean about the people who work here — they are always thinking about the members.
At various points in our professional careers be it in business or volunteer work we are called to move a vision or strategy forward. Sometimes it is revitalizing the status quo. Sometimes it is building something from scratch. Rarely is it the creation of something totally new.
There is a difference between building and creating. Before you start on either path you need to know the difference. We tend to think in terms of creating something when we really only have built something. Being truly creative in business is not the norm. One example could be the use of debit cards versus cheques. Another could be the ability of accessing accounts by use of the internet. The concepts were totally different but after the idea came into play the process was built. Was the original idea creative or just a build?
Much of what I see in the marketplace is building on something previous. Sometimes it is the evolution of an older product or service, sometimes it is a greater number of features with a product. What have we seen that is truly creative?
What we need to do is continue the building but also be able to be creative. That means making sure the business has the ability to be creative. Creative concepts truly rejuvenate our entities. When someone says it can’t be done or that isn’t the way to do it, well, that is the time to get creative. We all have the same tools at hand, it is the creativity that usually makes the difference. It isn’t such a science but truly an art. Next time you need to move something forward think about it from this point — is it something I need to build or is it something that possibly could be created.