It seems no matter how much you ‘prune’ your followers and following list is just tends to grow. So I am beginning to wonder why I am following some credit unions. 

All of them need ask themselves why are you on Twitter? Everyone will answer ‘to share information with our members’ or ‘to give your membership support’ or ‘to talk about events or things we may offer’. I thought Twitter was a means to converse, a way to share insights, send out a neat URL you just found or to stimulate discussion. Most of the CUs I look at are selling me something, or telling me something that will lead to a sale or asking a question that will certainly lead to a sales pitch. The idea of communicating the authentic or genuine seems to have been missed. 

There is this singular beauty of Twiter, those whom I follow I can also unfollow. Before the marketing department types go amuck here they need to realize that. People who follow want to see the thinking person. It is going to be very interesting to watch.

What would be better yet? SMS your member when you have something specific and personal for them to know. But remember only do it if they want you to. Communicating has become an option for the listener.