Comments on: 3 Days of Highlighted points http://tinfoiling.com/2007/10/03/3-days-of-highlighted-points/ The mental pursuit of things material and immaterial eventually transcribed. Everything originates from Burnaby Mountain. Fri, 23 Dec 2011 23:26:23 +0000 hourly 1 http://wordpress.com/ By: Denise Wymore http://tinfoiling.com/2007/10/03/3-days-of-highlighted-points/#comment-1109 Thu, 04 Oct 2007 13:33:33 +0000 http://tinfoiling.wordpress.com/2007/10/03/3-days-of-highlighted-points/#comment-1109 Jeffry,
I’ve always felt that the goal of ANY marketing piece should never be to get zero reaction.
Your point of the 2% offense rate is well taken….

]]> By: nancy (aka money coach) http://tinfoiling.com/2007/10/03/3-days-of-highlighted-points/#comment-1105 Thu, 04 Oct 2007 05:17:13 +0000 http://tinfoiling.wordpress.com/2007/10/03/3-days-of-highlighted-points/#comment-1105 fyi – I’m sure just a few weeks ago some survey or other showed the Credit Unions came out on top for customer satisfaction. TD/CT got all the press, but Credit Unions were the (too) quiet real winners. So, are they satisfied because we care, or our service? Who cares – they’re happy; we’re happy.

]]> By: tinfoiling http://tinfoiling.com/2007/10/03/3-days-of-highlighted-points/#comment-1104 Thu, 04 Oct 2007 01:54:10 +0000 http://tinfoiling.wordpress.com/2007/10/03/3-days-of-highlighted-points/#comment-1104 Jeffery,
Great points. Looked up hyperbole on the OED.
“A figure of speech consisting in exaggerated or extravagant statement, used to express strong feeling or produce a strong impression, and not intended to be understood literally.”

There is no evidence to support this and I couldn’t find any. Glad you could ‘ponder’ this as much as I did.

]]> By: Jeffry Pilcher http://tinfoiling.com/2007/10/03/3-days-of-highlighted-points/#comment-1103 Wed, 03 Oct 2007 23:56:39 +0000 http://tinfoiling.wordpress.com/2007/10/03/3-days-of-highlighted-points/#comment-1103 1. I like Denise Wymore’s thoughts on competition: “Make them irrelevant.”

2. At Weber Marketing Group, we’ve had much discussion about whether brands are investments or assets. We fall into the asset camp. Credit union brands have value like their buildings — they can either take care of them and improve the value of that asset or not. ‘Brand equity’ is the overall value of that asset.

3. Alternate phrasing: “The ‘buckstop’ stops here.”

4. And “caring, personal service” is not what differentiates you.

9. The direct mail people used to talk about a 2% response rate. To cut through the clutter these days, you almost need to shoot for a “2% offense rate,” meaning if your stuff is going to get noticed, you better be getting complaints from 2% of the recipients (on the concept, choice of photo, language, headline, etc.). Not really, but just about.

11. The statement that “credit unions have no loyal members” is hyperbole. I’d argue that almost every brand in every industry has some loyal followers, and I’d further argue that the credit union industry has more than average. Surely, member loyalty is something to seriously examine. But to say CUs don’t have loyal members? What evidence is there to support this?

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